Too long has America’s most famous culinary treasure been ridiculed as unhealthy and to be avoided. The great hamburger has been profiled as the epitome of American largesse, fatty, unhealthy, yet incredibly delicious.
To the hamburger naysayers, I say your time is over. The hamburger is about to make a comeback, big time. We will be seeing Americans scarving down an all beef patty sandwiched between two buns like never before. Two reasons in particular: the economic recession and cholesterol medication.
First, let’s face it, hard times are only beginning. As people have to cut back spending, they will rediscover the beauty of the hamburger. Hamburgers are cheap, filling, and delicious. No wonder they are the cornerstone of most fast food restaurants. Places like McDonalds and Burger King have tried to tout their non-hamburger alternatives for quite some time now, mostly to deaf ears. Now, consumers will come rushing back for these companies’ core product. So far this year, McDonalds stock is down 8%, which is pretty good considering the stock market as a whole is down 40%. Yes, it’s still down, but 32% outperformance is nothing to snubb.
Second, the greeny healthy-eating crew have lost a major anti-hamburger bullet with the advent of improved cholesterol medication. Yes, it is true the hamburger is not the most healthy meal in the world. But alas, cholesterol can now be controlled much more so now than in the past. I certainly am not recommending hamburgers as healthy eating, but with more and more Americans on cholesterol medication, the lesser the need to watch their cholesterol intake.